7 Tips To Avoid Bad Luck | Simple Life Strategy | Simple Life Strategies

7 Tips To Avoid Bad Luck | Simple Life Strategy


When I was 24 I arrived in Australia looking for a job in Advertising. My intention was to migrate here for at least a few years. I had a one-way ticket. I had exactly 1 year’s experience and no visa. That’s right – I had already used up my working holiday visa when backpacking. This meant I needed to find an Ad Agency willing to sponsor me with a 4 year business visa. As I had only been working for a year I was looking for a very junior job – an account executive role.

I started out by going to see every single recruiter I could find. I’ll never forget this – but one of the recruiters said this to me:

You may as-well book your plane ticket home because there’s no way you’ll get sponsorship with your level of experience.

Was I deterred? No way! Hearing that sentence only made me want to prove them wrong! So – what did I do? Well I certainly didn’t feel sorry for myself or sit around waiting for an ad agency to offer me sponsorship! I jumped into action.

I pulled together a database of over 65 potential advertising agencies and I contacted them all. I knew I had to work really hard to stand out form my competitors, so I spent hours crafting an email that would (hopefully) get some attention. Here is the (pretty ballsy) email I wrote:

Dear Sally,

“Luck is where preparation meets opportunity. “ Steele, John (2001)

Quite simply I know that I have qualities that you want to know about. I implore you to give lady luck a break and give me the opportunity to reveal my passion for creative & strategic thinking.

Check out my CV, if you would like to inject bubbles of life into your agency, call me.

Zoë B

Phone number

There was another naysayer.

His reply was something like this:

‘Don’t give up your day job”.

I was getting some pretty bad luck …(or was I?)

Again…I persisted. The positive replies outweighed the negative so I chose to ignore the negative ones.  Afterall –

you can’t please all the people all the time

I remember thinking to myself that ‘it’s a numbers game’. Surely out of 65 agencies SOMEONE will take me on! It wasn’t an option for me to go back to the UK! I was determined to make it happen!

Eventually I had an interview with a company called Lavender. They didn’t have a role at the time, but liked my innovative approach with my email. They interviewed me and another hurdle popped up.

In order to sponsor me they had to pay me a wage that was a lot more than the going rate for the junior role I was looking for. What happened next was a huge shock. They didn’t retract their offer.

Instead, they offered me a promotion! I was offered a more senior role so that they could sponsor me. I jumped up to ‘Account Manager’ level with an increase in salary!

My eventual outcome was far better than I could have ever imagined and what was initially a limitation (needing a visa) contributed to a promotion and a salary raise!!

Having only heard the end result of my story you may have initially thought something like ‘Wow! That was a lucky break!’ But was it really luck? Or did I commit to what I wanted and persist, persist, persist until I got it!? On the flip side, others may have seen the challenges & hurdles I overcame (being told to get a plane ticket home, and to ‘not give up my day job’) and perceived those as ‘bad luck’.

I often look back fondly to the original quote that became my ticket to Australia (In fact I picked up my first Australian passport last week!):

“Luck is where preparation meets opportunity.”

I believe, we really do create our own luck.

Simple Life Strategy | 7 tips to avoid bad luck

Here are my top 7 tips for avoiding bad luck:

  1. Get clear about what you want
  2. Take Action!
  3. Persist, persist, persist!
  4. Ignore the naysayers – stay focussed on your goal
  5. Do whatever it takes to create your own good luck!
  6. Be ‘prepared’ for ‘opportunities’ – you never know when they might turn into good luck!
  7. Decide that ‘failure is not an option’ – As Will Smith said “I don’t have a plan B, I find it interferes with my plan A”

I would love to hear how you have created your own luck? Share your story with us by leaving a reply below.

If you’re ready to start creating your own luck then contact me to learn more about my coaching programs.

Know someone who’s had bad luck recently? Share this article with them so they can turn things around!

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6 Comments. Leave new

This is exactly what I needed. Im currently looking for employment as a DTP operator in an ad agency and am banging my head against walls. LOL. All I want to do is move closer to immediate family and work in a professional I know and love. Thanks for the inspiration to keep on trying.


Hey Debbie,
Thanks for the comment! Yes – persist we must.
There’s ALOT of ad agencies out there so keep going!
It’s all about ‘taking action’, plus it’s often a numbers game. If you send your CV off to enough agencies you’ll be sure to find something soon – let me know when you do ;)
Zoë B

minnie mouse birthday invitations
August 4, 2012 9:59 pm

I’ve recently started a site, the information you provide on this site has helped me greatly. Thanks for all of your time & work.

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August 4, 2012 10:24 pm

I have been absent for some time, but now I remember why I used to love this website. Thanks , I will try and check back more often. How frequently you update your site?


Amazing article, thanks, I will bookmark you later!


actually i am biggest failure of exams and i used be a subject to foolish murmuring talks from my friends and my neighbours at any time my destiny changes


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