Get free training and inspiring life tips



About me

Well hello there.

I’m Zoë B. Good to (virtually) meet you.

You know, life isn’t an easy thing to figure out. It’s full of surprises, challenges, twists, turns, and every now and then we just need a little direction.

Maybe, like me, you’ve tried the traditional “success” route…you’ve done the corporate career path, you’ve got the well-paid job and the fancy title…yet something’s still missing.

I’m here to help you get back on track & find out what you really should be doing with your life.

Ready? Let’s do this!

Zoë B

Zoë's Full Story
About Pic - Home Page

Passion Program

Are you ready to stop doing a job that just pays the bills so you can do something you really love?

I designed the Passion Program for time poor, smart professionals who are ready to make some serious changes in life.

You will learn:

  • How to get out of a job that’s not fulfilling you & find out what you really should be doing with your life
  • Four smart, strategic principles guaranteed to uncover exactly what you’re passionate about
  • How to get out of the rat race without compromising your financial security or lifestyle
Find Out More

Strategic Coaching with Zoë B

Apply for a complimentary 15 minute strategy session with Zoë to discuss how strategic coaching can help you to navigate towards the life you want to be living.

strategic coaching pic

Strategic Coaching FAQs

What is Strategic life coaching?

Good question. Well, Strategic Life coaching is a process that helps people make the most of their lives. So, if you’re feeling frustrated with how your life is currently going, or have aspirations to change your life for the better, then coaching will help you to make some changes.

Most people go through life doing jobs they hate, in relationships that don’t fulfill them, living generally uninspiring lives. They get to the end of their life, look back and wonder “How on earth did I end up here?!”

The thing is – it’s so easy to get sucked into day-to-day living and before we know it, another 10 years has slipped by.

Life coaching can save you a decade or so of uninspired living. It provides you with the foresight to stop for a moment now, and think about what kind of life you really want to be living – while you have the time.

The ultimate purpose of life coaching is to help you start living a more balanced, happy and successful life.

How is Zoë B different to other Life Coaches?

Zoë B takes a fresh approach to life coaching and utilises her background as a strategist in corporate advertising to ensure clients are presented with smart, strategic processes to generate fast results.

Zoë also draws on her experiences founding her own marketing business in her 20’s and her general ability to ‘make stuff happen’ when working with clients.

Zoë’s approach is highly intelligent with no fluff!

How is life coaching different to therapy or counseling?

Life coaching provides solutions for you to take control of your life and make some changes to enhance your overall wellbeing. Typically, coaching does not involve lengthy discussions of past behaviors, medical conditions, events or circumstances.

Coaching is about empowering your current self to move forward and make the most of life in the present moment. Seeing as most people don’t know what they truly value in life,  Zoë helps people to understand themselves better so they can start to identify what things will really make them happy.

Coaching is also about understanding how to use your mind more effectively so that you can achieve your goals and Zoë will work through some techniques to ensure your mind is optimised for success, not failure!

Life coaching is not used to treat medical conditions.

What happens during a life coaching session?

Zoë B will ask you questions about your current life and you will work together to identify what you would like to change. A life coaching session may just involve a discussion, or at times Zoë may take you through some Neuro Linguistic Programming (NLP) techniques or strategies to help you see things from a different perspective and to elicit fast changes. Zoë will ultimately work with you to create the life you want.

You may also be given tasks to complete between sessions to ensure you are taking the appropriate steps to change your life for the better.

Zoë B currently conducts coaching from a beautiful clinic in Double Bay, Sydney and also via skype for international clients or those who prefer to work from the comfort of their own homes.

What is Neuro Linguistic Programming?

Neuro Linguistic Programming (NLP) is a discipline that utilizes the way we think, communicate and behave in order to improve our quality of life. Zoë B is a qualified Master Practitioner of NLP and uses NLP techniques to help clients use their minds more effectively and to better manage emotional states such as negative thinking, stress and anxiety.

NLP techniques are widely used by successful people including Barack Obama, Oprah Winfry, Bill Clinton, Tony Robbins and Russell Brand.

How many sessions will I need?

The number of sessions you need is dependent on a few things such as:

How clear you are about what you want to change in your life

How much personal development work you have done in the past

Your current attitudes and beliefs

How willing & ready you are to commit to the coaching (including the completion of any tasks set outside of the sessions)


Some clients like to work in an ongoing capacity with fortnightly or monthly sessions, other clients prefer to work in short bursts on a specific issue with just a few sessions.

You will discuss an approach that is right for you in your initial consultation session.

How long do the life coaching sessions take?

All life coaching sessions are for a 1 hour period.


make 2015 your year

How to Make 2015 YOUR year

January 16, 2015
Zoë B
January’s a bit of a weird month isn’t it? There’s a lot of pressure to set big lofty goals, get all of our shit into order and generally become better than we were last year. While this is all great...
Read More
like what you do

A New Year, A New Career?

January 1, 2015
Zoë B
Happy New Year People! As 2014 draws to a close and we enter a bright and shiny new 2015, it’s a great time to get conscious about what you want to create in your career this year. As a coach,...
Read More

How to Find Fulfilment in 2015

December 11, 2014
Zoë B
I woke up early today. Earlier than usual anyway. And so with the luxury of a few hours up my sleeve, I’m sitting in my kitchen reflecting about what has been an amazing year. It’s funny how we can be...
Read More

Free Resources

Sign up for free now to access X3 training videos:

  • Video 1: How I transitioned from 12 years in corporate advertising into a career that I’m 100% passionate about
  • Video 2: Learn a proven scientific theory for finding your passion
  • Video 3: I take you through a mini values workshop to give you clarity on what your passion might be

PLUS receive:

check_16x16  Free ‘get productive’ daily planner

check_16x16  Free 7 success tips from Einstein e-book

check_16x16  Regular video interviews with top authors

check_16x16  Weekly inspiring life tips into your inbox


resources pic

Yes please, I want the free resources!

monthly visitors
simple life strategies
visitors this year
reasons to find your passion

Simple Life Strategies TV

Get inspired with regular episodes of Simple Life Strategies TV including interviews with inspiring authors & free life tips.
Watch Now


Contact Zoë to discuss how strategic coaching can help you to navigate towards the life you want to be living. Apply for a complimentary 15 minute strategy session now:

What Others are Saying

I was in the process of setting up two new businesses. I kept encountering a significant ‘roadblock’ which was holding me back – one that I just could not put my finger upon. I chose to work with Zoë to coach me forward through this issue – and her confident, elegant approach to uncovering the true issue and then helping me to resolve it completely vindicated my choice in her as my coach. The outcome was excellent, and I see this as one of the best investments I have made that has returned many times over already. I have no hesitation in highly recommending Zoë. She made the difference for me.
Philip, Executive Director, Resourced Leaders
Zoë was a Godsend at an important career crossroad in my life. Seeking clarity, guidance and motivation to change careers at 40, I found my work with Zoë immensely rewarding and instantly effective. After only a couple of sessions Zoë’s coaching gave me the tools and self confidence to be able to make life changing decisions and remove the limiting beliefs I’ve held close since childhood. Some of which I had no idea even existed. If you need to make some real life changes to find happiness, success, motivation, your life purpose or your self, I couldn’t recommend Zoë enough. Her warm, articulate, humorous and nurturing approach provides a safe and supportive environment for you to make some real progress. I honestly haven’t looked back.
Megan, Recruiter, VIC
There are two great things about working with you Zoë. 1) You get results 2) Your humour, energy and enthusiasm is contagious. Therefore, I leave our sessions giggling and with a clearer direction and purpose. Zoë, 6 months on and the changes you assisted me with are still going strong. You helped removed a value conflict that has held me back and gave me a new strategy which means I don’t hit the snooze button anymore!
Kevin, Commercial financial controller
I decided to get life coaching mainly due to having several goals (some of which seemed to contradict each other) and flitting around from one to the other while never seeming to make any progress. I needed to clarify what I was doing and why and then put together a plan to get there. After speaking with several coaches I decided to go with Zoë as we seemed to click very quickly and she genuinely seemed to know where I was coming from.
We have had three sessions together and each one has built upon the last with quite frankly, amazing effectiveness. I have always been a strong believer in coaching and have a strong interest in self improvement and goal setting etc, but was still blown away by how much difference working with someone like Zoë has made. There has also been homework after each session which has really allowed the time together to be maximised.
After three sessions I had what can confidently be described as an ‘aha moment’ when everything seemed to come together and click with incredible clarity regarding what I am doing and where I want to be, including the goals that seemed to contradict each other. That was during the last session and I am now looking forwards to putting together a structured plan to actually get there as quickly as possible, although I have already made more progress in the last few months than in the last few years.
Zoë is fantastic at what she does, really listens to what you say and lets you guide the session rather then trying to force ideas and concepts on you.
I have no hesitation in recommending Zoë whether you are not sure where you want to be, or have an idea and want to get there as quickly and efficiently as possible!
Andy, Recruitment Manager

Sign up for free now

You get:
check_16x16 X3 free training videos to find your passion
check_16x16 Free ‘get productive’ daily planner
check_16x16 Free 7 success tips from Einstein e-book
check_16x16 Regular video interviews with top authors
check_16x16 Weekly inspiring life tips into your inbox