Ready for the next chapter?

What if you could overhaul your mindset and get your mojo back in only 6 months time?

career change for smart concious women

Because guess what beautiful soul? 2019 could be the year you completely re-invent yourself

Ah home again after another crazy day…

Life is just all consuming at the moment isn’t it. No time to feel…no time to dream.

You cast your mind back…remembering a time when you were young…free to express who you really were. Free from the confines of trying to do so much. I mean how did you end up here?

Now all you feel is stifled and stuck. Something’s missing and you don’t know what…if only you could get your mojo back again. You’ve spent so long working your butt off…and it used to fulfill you…but now…not so much. You have an inkling you’re somehow on the wrong path and you don’t know where to go next.

All you ever seem to feel these days is overwhelmed and stressed…not the best version of yourself by a long shot. And yet on the outside looking in, you look like the perfect picture of success…achievements – tick! Great job – tick! Great looking life – tick! There it is again – that inner nagging – why can’t I just be happy with what I’ve got? What is this inner yearning?

It’s that vague feeling of selling out…selling out on your dreams and expressing who you really are…the you that’s more hidden than free these days. It must be in there somewhere though right?

If only someone could lift your spirits and make you feel like you again. It’s time to find yourself again my love, here let me take your hand.

Security…mortgages…children…when did life become so mundane?

The truth is nothing traps you quite like the safety and security of the familiar but while you’re stuck in a rut, your soul is quietly starving to death. If only life wasn’t so busy and you had more time to figure this stuff out…more time to devote to YOU and your path.

Maybe it’s too late and you should just accept that life gets hard as you get older and you just have to settle for ordinary? What a sobering thought? What a depressing thought. And yet you know deep down something needs to change…I mean you’ve tried the quick fixes….yoga class here…health kick there…but nothing seems to make a difference.

And so you get sucked back into the everyday-ness of everyday life. One day turns into the next and before you know it another year’s slipped by and still that vague sense of uneasiness remains….that sense that you’re somehow missing the whole point of life.

Maybe it’s best left to fate…and one day you’ll have an epiphany and everything will work its-self out.

Well, newsflash…that day never comes my beautiful one! Those dewy eyed, fulfilled, soul-led women you’ve been envying…they all have a secret in common…they made the decision to work on themselves. And not just here and there – they decided to go all in.

But what if I don’t have a purpose? What if this is all there is? Well I guess you’ll never know unless you explore it dear one. Bust staying stuck where you are without even trying– that’s a pretty big risk to take. And we’re talking about your life here. Your life is worth more.

So what’s going to fill that gaping hole dear one?

Connection. Inspiration. Intuition and a little bit of magic. Someone to lift your spirits to new heights. Someone to inject a little bit of magic into your life and help you see the beauty of life and what’s really possible for you, because the truth is a new life awaits you, one that’s filled with heart and soul and magic.

Now I’m not saying you won’t have hard days…that you can manifest your dreams and you’ll never have to worry again. Oh no. Quite the opposite…the truth is – it’s not possible to avoid the challenges of life…but there are ways to work better with your challenges so that instead of dragging you down, they lift you up and work in your favour. Imagine that? A life where you can use your challenges to your advantage instead of them controlling your mood and emotions.

I know because I’ve been there. I tried the whole manifest your dreams thing – and to be honest it’s not truthful….no one can escape the ups and downs of life (even the Dalai Lama). But what IS possible is even better than this – you have the opportunity to completely transform your life and change the way you view everything. It’s exhilarating and it

And this stuff I’m talking about – it’s not found on google or in books…because it’s an inner game. Things I’ve learned from within on my own journey.


It’s about working smarter not harder.

Using processes and methodologies that will cut out a few years of flailing around. And having someone there to bounce ideas off, and guide you along your journey. Because it can be so easy to get side-tracked and end up going down the wrong path.

But it’s not just about business for you, it’s about meaning too. You don’t just want any old business, you want purpose, clarity, a calling – a reason to get up in the morning. And you want work /life balance; a business that allows you to spend more time doing what you want to do in life. The truth is, without the right strategies in place, it’s just too easy to rush into the wrong type of business and fail fast.

I did it myself. I launched an ad agency business and very quickly discovered that instead of exciting me, it was draining me. It was successful on the outside, we had huge clients like Sony, Unilever and Visa. But we ended up $600,000 in debt. How? I rushed in. I thought I knew better. I forgot about the meaning bit. A few slices of humble pie later and I realised what I’d done wrong. I was chasing the wrong things. You have to really know what you want before you start any kind of business or entrepreneurial pursuit.

Maybe you’ve seen these myths around starting a business..

Let’s get real for a minute. There’s a lot of smokes and mirrors out there in the business world…all I see is myth after myth, so let’s breakdown some of these untruths.

You can earn 6 figures in 3 months! Let’s get real here,. Anyone promising you crazy results is not being honest and I wouldn’t trust them with a 10 foot barge pole (what is a barge pole, anyone know?). It is possible to earn 6 figures but not straight away. These things take time.

Business is all about the money. Not true. Any business that’s successful is not focussed on the money – it’s focussed on it’s customers! The founders genuinely care about who they’re helping. This is what I love so much about business, it’s that quote by ‘Albert Einstein’: “Strive not to be of success, but to be of value.” If you want a successful business you need to be focussed on providing value to people. In other words helping people.

You have to be ruthless to be in business. Not anymore. In-fact I would say more than ever, business needs kind, compassionate, down to earth people like you. Think about it. You LOVE to help people and this is what business is about! You’re perfect for business.

You have to quit your job and go all in. No siree. I NEVER advise people to quit cold turkey. This is irresponsible and unrealistic. I show you a much better way where you can keep your day job and launch your business on the side. Win win!

You need lots of money to fund a business. Not these days you don’t. The diffusion of technology means that ANYONE can start a business. In-fact it’s never been easier to start your own business on a shoestring.

You have to work 24/7 to have a successful business. What if you could tailor your business around your lifestyle and work the hours you want? Ie. Pick up the kids from school, go to yoga at mid-day, and only work when you want to? It’s all possible with some smart planning (disclaimer: this doesn’t mean you don’t have to work hard, any business needs your effort).

There are so many internet scams, how do I know who to trust to help me with my business? You’re right, there are some really shady, unethical people online these days. It makes me sick to my stomach. So please be sure to carefully check out anyone you want to work with for their credentials (look for case studies and check that they have actually achieved what you want to achieve), go to their website and get a feel for them. Avoid anyone who promises a quick fix or something too good to be true. Also tune into your gut. I usually get a sick feeling if someone is dishonest or a bit untrustworthy.

Once you crack the business sweetspot, life get’s pretty amazing, I can tell you…

Everything I’ve learned on my journey has seen me:

++ Earn $600k revenue in passive income one year

++ Get FREE Business class flights from Australia to Europe for me and my family

++ Genuinely help thousands of people from more than 73 different countries worldwide

++ Savour that feeling of deep inner fulfilment from knowing that I’m living up to my highest potential – I’m doing what I’m meant to be doing

Because let’s face it, it’s not all about the $$​

For me it’s not anyway. And if you’re in my world it’s not for you either (if you only care about money, kindly leave my world). Hand on heart, starting your own business can be one of the most fulfilling, exhilarating rides of your life! It’s not all easy, I won’t lie to you, but it’s one hell of a ride. And when you come out the other side a fully-fledged entrepreneur, you’ll feel invincible. You’ll have a genuine reason to get out of bed in the morning (other than your alarm clock!). You’ll feel more excited about life than you have in years! And you’ll feel at peace, knowing that you finally stepped up and did it. After all those years, you finally did it. Your life’s not been wasted on the treadmill because you did something about it and followed your dreams.


1.1 Business Mentoring

With Zoe B

Career to entrepreneur is an exclusive 6 month, 1.1 private mentoring program designed for concious, soul-led professionals who are ready to stop talking about starting a business and actually go do it.

Zoe has been featured in:

Imagine having someone who has your back 24/7 for 6 whole months

No more trying to work it out on your own, floundering from forbes article to article…reading biz books and not implementing anything. I know. I get it, there’s always a reason to put it off until next year. But that’s the difference you see. You know those people who actually go out there and launch businesses (the ones you secretly admire on your phone on your daily commute into the office), THEY are the ones who don’t put it off. They are the ones who say. You know what, enough is enough. It’s time. It’s now or never. How do I know? Because I was once one of those people.

I remember back when I worked in corporate advertising…

UGH the monotony was life-draining! Another day, another dollar. Lining the pockets of the huge corporates. Sure some days the work was interesting, but there was a part of me that knew this wasn’t where I was supposed to be. I had more to offer. And so I knew there and then that I had to pivot, I had to go out on my own and at least try.

At the beginning I thought I knew it all…

Naively, I thought I could work everything out on my own. I figured ‘if they can do it, so can I.’ I kind of did OK. I got 10,000 onto my blog pretty quick (in about a year), but my first product launch….mmmmm not so good. I sold 2x $50 products. I’d worked for months and months and just got crickets. Since then I’ve worked out what I did wrong, how I could have easily avoided that failure and what needs to be done to launch a product that people actually want. In-fact I created a systematic process for it.

This is what I take people through in a private, personalised way in my 1.1 business mentoring program: From career to entrepreneur. Because let’s face it, if you were really going to start a successful business, you would have done it by now.

Career to Entrepreneur is the perfect cocktail of personal development, business strategy and mindset work

Not only will you launch a profitable biz idea within 6 months, you’ll also transform from a cog in the corporate wheel into a real-life entrepreneur! No more ‘talking’ about starting a business…no more pretending that one day you’ll do it. You’ll actually be able to tell people that ‘hey, I launched my business last week’. How cool is that?! Less dreaming, more action!

Here’s what’s covered in this exclusive, 6 month private mentoring opportunity:

Monthly private 1.1 coaching sessions designed specifically for you!

Each month we’ll meet on skype to plan and launch your business. In these sessions we’ll follow the program format below, but you’ll also get the chance to bounce ideas off me, ask Qs and work on any roadblocks that come up (motivation, mindset, ANYTHING AT ALL).
I’m personally on call for you for an entire 6 months! Seriously, I’m here for you. If you have a quick question you can email me ANY TIME. You can also PM me on facebook too. You’re never alone during this program. I’m with you every step of the way.

Month 1: Framework

==> The strategic framework for finding & validating new business ideas ==> How to find business ideas based on your passions (that people will pay for!) ==> Access to 50 high paying business ideas ==> Tools to assess your personality type, strengths & character traits so you don’t choose the wrong business model for your natural temperament ==> Lifestyle planning – how to plan your business strategy around your dream lifestyle ==> The Art of meaning & fulfilment – how to ensure your business idea lights you up and feeds your soul

Month 2: Choosing your idea

==> How to know which of your business ideas has the most legs ==> How to be 100% sure people will want what you’re selling ==> Why you should ignore all the business advice you’ve gotten so far and how it’s actually sabotaging your attempts at launching a successful business ==> Selecting a business model that will cover your financial needs ==> How to conduct a competitor & market analysis to inform your ‘NO FAIL’ business strategy

Month 3: Strategic Positioning

==> A simple marketing process that will inform every single word you ever write about your business in the future (the secret sales sauce!) ==> Why successful entrepreneurs don’t just focus on getting their product to market and what they really focus on to set themselves up for long term success ==> We work together to create your MVPO (minimum viable product offering), price it & define the features and benefits that will leave your customers coming back for more

Month 4: Beta Testing & Product Validation

==> How to Beta – test your business idea so you don’t waste tonnes of money, time and energy pursuing something people don’t even want ==> The business validation loop – together we evolve your business offering and make the essential tweaks that will make or break your launch ==> How to know for sure if your business offering really works or if you should go back to the drawing board

Month 5: Building Credibility

==> Figuring out which online platform will work best for your business ==> How to build up a database of raving fans ready to buy your business offering (before you have even launched it) ==> How to position yourself as an experienced expert in your area of business before you officially launch

Month 6: Launch Time!

==> Officially launching your business woohoo! ==> Making your first $$$$s from your business ==> How entrepreneurs think! The secret mindset shifts you need to make it in the long run as an entrepreneur ==> Designing your exit plan from corporate to entrepreneur!

Plus get these BONUSES when you join …

Mindset & NLP Coaching

Tailored Mindset work so you overcome any roadblocks you encounter in the 6 months. Plus private NLP Coaching to fine tune your attitude for success (as used by Barack Obama, Tony Robbins, Oprah and pretty much anyone who’s uber successful)

Motivation Mentoring

1.1 Motivation / Confidence coaching to eliminate your inner critic and any internal resistance around taking the leap

Private Facebook Mastermind

Lifetime access to my private mastermind group where you can continue to ask me questions even after the program has finished


Access to the inner workings of Zoe B’s business. ASK ME ANYTHING (no topic off bounds)

Suppliers black book

All the details of my private suppliers, contractors, tech secrets

Online Trainings

Full access to my globally recognised, flagship online program: ‘Find a New Career in 30 Days’ (& all bonuses)

Plus never before released insights into my own business successes:​​

++ How I got Arianna Huffington to invite me to be a writer for Huff Post ++ The exact marketing funnel I created to automate $600,000 in sales in one year (while I lay in bed pregnant with morning sickness) ++ How I launched my career coaching business with no experience and only $1000 to invest ++ The recurring mindset concepts I’ve used throughout my entrepreneurial journey to build a globally successful business with students in 73 countries worldwide

Launch your dream business like these students…

After 15 years in Accounting Felicity decided it was time for a change. She quickly realised that variety was really important for her and she chose to drop down to a part time Accounting role so that she could pursue her dream of launching a start up travel business on the side.
Felicity R

Travel Business

Wiebke was a successful management consultant. After just a few weeks, she became crystal clear that Yoga teaching was her core passion. She completed her teacher training, opened her own Yoga studio and now teaches students all over Sydney.

Wiebke Q

Yoga Instructor

Joanna was an executive assistant working for a large corporate company. More than anything she really wanted the freedom to work more flexible hours doing something she was really passionate about. Joanna is currently transitioning out of her corporate role as she starts to build her dream raw food events & coaching business.
Joanna J

Raw Foods Business

Career to Entrepreneur mentoring is for you if you’ve been thinking about starting your own business for a while now, but need some help and personalised guidance to actually make it happen in 2019.

With 6 whole months of personalised support and handholding ~ it’s a complete no brainer!

With this premium mentoring opportunity, I’m on hand for you, and checking in with you each fortnight to make sure you stay focussed. I even give you 24/7 access to my personal email address so you can flick me quick Qs when you need to.

This 1.1mentoring program works because I’m literally there for you to guide you through the entire process of figuring out which business to pursue and then actually getting it off the ground in just 6 months (no more wondering if you’ve picked the right idea or getting distracted and stuck in your J.O.B for another few years, it’s time to make it HAPPEN).

This program means you don’t need to put yourself under pressure by quitting your job and throwing yourself in the deep end because we do all of this alongside your existing J.O.B. We make the transition as easy & stress-free as possible!

Enrolment by application only
Apply Now!
Got questions? Email:
10 places only. Enrollment closes March 2019
Join my inspiring community of gorgeous, kind-hearted clients from all over the world…
Don’t just take my word for it, hear directly from these beautiful souls who worked with me to set up their businesses…
I felt I was lost at sea , having quit my secure job to set up my own PR business whilst trying to raise a young family. I floundered and couldn’t find my passion. Something was missing and I decided to look at how I could change my career. By the end of the programme I was setting dates and putting together real life timetables. It’s happening and I feel ecstatic and privileged to have been able to work through the programme with Zoe. My old career was PR. My new business is a writer, blogger, Ted Speaker and published author helping to take the stigma out of death and grief. It’s ok to invest in yourself. Think of it as a holiday for your head and your heart.

 was specifically looking for a personal coach, I knew I needed guidance and support and most of all accountability that I wouldn’t have been able to get from an online program alone. Plus I also knew that I would want to ask questions and challenge certain ideas that I needed clarity on. Thankfully Zoe was open to including me in her mentoring program.
I would (and will) definitely recommend this program to others. I think there is so much material out there on how to choose a business, but this program is really good for consolidating all that information, eliminating the fluff and focusing on the important bits. It guides you on a path that will at times push you out of your comfort zone (which is necessary!) but also leads you to a logical conclusion about what you need to do, comfortable in the knowledge that you’ve done the right kind of work to come to the decision that’s right for you.
I definitely feel like it was worth the investment.


Wow I can’t even believe how many feelings, thoughts and experiences I have been through. I am very grateful to you, for the wisdom and love you put into your work. It was not easy to get out of my comfort zone, but inside of me this voice kept on telling me this was the right thing to do. 2017 is the year I start my business as an Ayurveda practitioner!

Don’t put it off another year! Take action now with private 1.1 Business Mentoring.
Enrolment by application only
Got questions? Email:
10 places only. Enrollment closes March 2019

Is Career to Entrepreneur right for you?

I’m extremely selective about who I allow into my 1.1 programs. Due to the hands-on nature of this work, I can only take on a small number of people each year. I only want to work with kind, compassionate people who are committed to taking action and making a difference in the world. If that’s not you then we should part ways now.

Please read this carefully to see if we’re the right fit for each other:

This is not right for you if:

— You want to earn 7 figures in 5 minutes (well you know what I mean, the get rich quick thing)
— You’re a complainer or naysayer and critique everything
— Your main motivator is money
— You’re not willing to learn new things
— You’re just dabbling in starting your own business and aren’t sure if you’re ready to commit
— You want to start a brick & mortar business

This is right for you if:

++ You’re optimistic, kind-hearted and down to earth! Yes! We’re gonna get along nicely my friend ????

++ You’re open minded, conscious and want to make a difference with your business
++ You’ve got some vague business ideas already but have no idea which one to pursue
++ You need the accountability and support to get focussed and serious about one of your ideas
++ You want to get schooled up on what you need to do to launch a business and plan your transition out of corporate
++ You love to help people and want a business where you can give back
++ You’re ready to invest in this transition and yourself
++ In 6 months you want to have figured out YOUR PERFECT business, have it set up on a small scale and be actually making money! (all without sacrificing your current salary, job & lifestyle)

Typically, these are the type of businesses I help to start:

++ Consulting
++ Coaching
++ Mentoring
++ Service businesses of any kind (e.g. photographers, language teachers, wedding planners)
++ Retreats / Events
++ Online businesses / e-learning
++ Online course/education businesses
++ Information product businesses
++ Authors
++ Bloggers
++ Influencers (Instagram etc)
++ Therapists
++ Healers
++ Health & Wellbeing practitioners (massage, reiki, essential oils etc)

Loving words from beautiful souls who took the leap of faith to work with me..

My old career as a Customer Development Manager with Heineken UK is currently supporting my transition to own my own online swimwear business. The one to one time with Zoe was so positive and inspiring but really subtle in the way she gets you to take action that is led by you so you take ownership. Kind of Jedi mind tricks!

I would definitely recommend this program to others. There are many people I talk to who like the idea of wanting to do something but don’t take the steps, this course supports you to make this decision.

Paula M

Swimwear Label

Before the program, I was really lost and I didn’t know what to do with my life. I still hesitate sometimes but my fear and insecurities went away because I know that I don’t have anything to lose. It is a hard and rough process to find your passion in life but it is not impossible. Having Zoe’s guide was really helpful to go through that process smoothly. I worked in customer service, marketing and sales but now I’ve launched my own business as an online Spanish teacher.

Spanish Teacher

To me, Zoe had something other “business & career coaches” didn’t have – experience in a high demanding corporate role, a like mindness in healthy lifestyles (yoga & meditation) and a solid program she was able to share with me from the initial consultation which was supported by a process. I can not explain the shift in my mindset except to say I have NEVER been more CONTENT or HAPPIER in myself.

Since working with Zoe, I’ve gone from being a Police Office to a Wellness Coach and I love it!


Wellness Coach

You’ll need to allow 1 hour per month for your coaching call with Zoe. Plus, you’ll need time to put into action what’s discussed on your calls, roughly 2-4 hours per week. Some weeks will be busier than others, but you can plan the program around whatever you already have on in your life. You choose when you work on your business!
The major difference with this program is that you get 1.1 support. You literally have someone on call for you for 6 months. This means there’s no escape. You don’t have the option to get distracted because I’m there checking in with you each fortnight. Also ~ most people aren’t aware, but there’s a definite process to ‘starting a business’ and I share with you exactly how to do this. If you’ve not got any business ideas off the ground before, it’s likely that you’ve not used a solid, strategic process.
Hell NO! We do everything alongside your current job. This means you get to keep your sanity and your monthly paycheck while we set everything up. I love this approach because it means there’s NO PRESSURE. It means you get the best of both worlds – the security of your job & a regular income and the excitement of starting your own business on the side. At the end of the program we’ll create a transition plan around how you move from your job into your business.
Typically I help people set up service based businesses that allow them to express their passions while helping people in some way. Here are some examples of the types of businesses I’ve helped people with before: coaching, consulting, events, teaching (yoga, meditation etc), retreats, healing, health & wellness practitioners, blogging, online influencers, writing/authors, freelance services, online products & programs, therapists.
There are 10 places available and enrollment closes on 29 February 2019. Places will be filled on a first come, first served basis. I currently have no plans to offer this mentoring program again in the future.
Absolutely. You get full access to my flagship ‘Find a New Career in 30 Days’ online program including all bonuses. Most of the work we do together will be in-person, during our calls and over email, but I do also guide you to watch video trainings at different points throughout the process. Plus I record all of our coaching calls so you can go back and listen to our discussions as many times as you need.
Here’s the thing, I don’t help people to start any old business. I help them start a meaningful business with purpose. Business is not just about the money for me, it’s about how it can provide you with deep inner fulfillment and contribute to the world at the same time. You have something special to give to the world. You’re here for a reason. Business is just the vehicle to help you express it.

Which decision will you take?

It’s not that the desire isn’t there. I mean, everyone wants to be an entrepreneur these days right? It’s just that some of us make it, others don’t. And the one thing I’ve noticed, is that the ones who do make it, are the ones who are willing to be decisive. Because let’s face it, no decision is still a decision isn’t it? No decision is actually saying YES to everything exactly as it is (including staying stuck in the wrong job for another few years). No decision is saying YES to a life of mediocrity and working just to pay the bills. No decision is saying YES to a life of wasted potential and forgotten dreams. Isn’t it time things changed? The Career to Entrepreneur program is offering you a way out. You don’t have to risk everything. You don’t have to quit your job. We do everything on the side. Minumum stress, maximum fun. All you need to do is decide (before enrolment closes). Come on, let’s do this together. It’s time (and Oprah would be proud)
Actually start your business in the next 6 months!
Take action now ~ apply to chat to Zoe B in person to see if this program’s the right fit for you.
10 places only. Enrollment closes March 2019
Got questions? Email:
Who is Zoe B?
Zoe B is a globally recognised career change specialist and the founder of Simple Life Strategies, an online education company that helps people looking for a greater sense of meaning and fulfilment from their work. Zoe has helped thousands of people from over 73 countries worldwide to achieve their dreams by creating a business or new career that truly aligns with who they are. Her coaching & programs help conscious, kind, optimistic people to not only generate the financial freedom they desire BUT also create a lifestyle that provides more meaning and fulfilment to them. Zoe is a regular contributor to mindbodygreen, LifeHack, MiNDFOOD, and was personally invited by Arianna Huffington to write about career change for The Huffington Post You can join over 100,000 of Zoe’s followers on Facebook here: Or catch her over on her website/blog here:

All featured client ‘stories’ demonstrate an idea of what is possible through this program. Purchase of this program does not in any way guarantee that you will find a career in 30 days. Success with this program will depend on the participants own dedication, input and commitment to completing all provided exercises and tasks both during and outside of the course schedule.

The services provided in this program are here to educate individuals on alternative choices when it comes to finding a new career. Zoe B is not in any way responsible for any decisions made by participants in this program. All participants take 100% responsibility for all actions taken as a result of this program and hold Zoe B harmless from all legal action relating to the program.

Copyright © 2019 Simple Life Strategies, All rights reserved.

No part of this web page or coaching program may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from Zoe B.