1.1 Business Mentoring Students Buy Page

Soul quietly starving to
death in an office?

What if you could snap your fingers and launch your dream business on the side ~ in only 6 months time?

career change for smart concious women

Because guess what my friend? 2019 could be the year you finally get out the rat-race and do your own thing…

Ding ding. Groundhog day again…

Alarm goes off. Time to drag yourself into the office for another gruelling day on the corporate hamster wheel. It’s just so very exhausting. And not even for you. All this hard work to build somebody else’s business. Sometimes you wonder why you even bother. 

But the money…the security. Nothing traps you quite like the safety and security of that monthly paycheck while in the background your soul is quietly starving to death. 

If only you hadn’t invested all that time, money and energy into what you’re doing now…the training…the years and years of experience….it’s all you know how to do….and surely it’s too late to go out on your own now? 

Don’t get me wrong, the idea of starting your own gig has crossed your mind…I mean you’ve thought about it…read up on it…browsed Forbes, INC, Entrepreneur mag, watching on the sidelines, as year after year entrepreneur success stories make the news. When’s it your turn?

Successful entrepreneurs know a thing or two about mental attitude…

Have you ever noticed that? They seem to have what it takes to succeed mentally.

I mean, how do they find the courage to just leap off the cliff like that? It’s SO SCARY to take the plunge. How do they do it?

Part of the answer lies in getting support. It’s funny, I used to think I could just find the information online and work it out myself.

After a few years fumbling around trying to work it out on my own I was forced to learn my lesson the hard way (with $600,000 debt swinging in the balance…I’ll share more on that later).

The truth is, there IS a lot of information out there, but I noticed 3 interesting problems with this: 1) the information tends to be very top-line and surface level, it doesn’t go deep enough to give you the real answers you need 2) the information isn’t structured into a clear step by step process so it gets very confusing and overwhelming trying to work out a plan 3) information doesn’t replace having a real human there on call for you, to bounce ideas off, to plan the steps with you and to kick you up the bum when you get distracted. And honestly, you need all three of these things.

Isn’t it kind of weird how we just expect to work out things like business, yet with any other skillset, we’re prepared to learn the skills. I mean you wouldn’t just try and learn Mandarin right, you’d take a course or get a tutor?

Business is no different. There’s a predictable set of skills and processes you need to know to succeed. And I’m not talking about ‘overnight successes’, that term makes me cringe, because the truth is, there are no overnight successes. Building a business requires focus, effort and time. It doesn’t happen overnight. But with the right training and some hard work, it’s definitely possible to light that entrepreneurial spark while still holding down a day job.

You’ll make the jump when you’re ready…

…when all your ducks are in a row, when you know more, when you’re prepared and know what you’re doing.


Well, newsflash…that day never comes my friend! Those bright eyed entrepreneurs you’ve been stalking…they all have a secret in common…they started before they were ready.


But how do I know I’ve got what it takes? What if I make a fool out of myself and fall flat on my face? The hidden thought that stops you in your tracks, wheels spinning in that same old job year after year.


Aren’t you already failing? Isn’t staying stuck in a job, knowing you’re meant for more as you waste your life away…isn’t that failure? I guess it depends how you look at it.

It’s about working smarter not harder.

Using processes and methodologies that will cut out a few years of flailing around. And having someone there to bounce ideas off, and guide you along your journey. Because it can be so easy to get side-tracked and end up going down the wrong path.


But it’s not just about business for you, it’s about meaning too. You don’t just want any old business, you want purpose, clarity, a calling – a reason to get up in the morning. And you want work /life balance; a business that allows you to spend more time doing what you want to do in life. The truth is, without the right strategies in place, it’s just too easy to rush into the wrong type of business and fail fast.


I did it myself. I launched an ad agency business and very quickly discovered that instead of exciting me, it was draining me. It was successful on the outside, we had huge clients like Sony, Unilever and Visa. But we ended up $600,000 in debt. How? I rushed in. I thought I knew better. I forgot about the meaning bit. A few slices of humble pie later and I realised what I’d done wrong. I was chasing the wrong things. You have to really know what you want before you start any kind of business or entrepreneurial pursuit.

Maybe you’ve seen these myths around starting a business..

Let’s get real for a minute. There’s a lot of smokes and mirrors out there in the business world…all I see is myth after myth, so let’s breakdown some of these untruths.

You can earn 6 figures in 3 months! Let’s get real here,. Anyone promising you crazy results is not being honest and I wouldn’t trust them with a 10 foot barge pole (what is a barge pole, anyone know?). It is possible to earn 6 figures but not straight away. These things take time.

Business is all about the money. Not true. Any business that’s successful is not focussed on the money – it’s focussed on it’s customers! The founders genuinely care about who they’re helping. This is what I love so much about business, it’s that quote by ‘Albert Einstein’: “Strive not to be of success, but to be of value.” If you want a successful business you need to be focussed on providing value to people. In other words helping people.

You have to be ruthless to be in business. Not anymore. In-fact I would say more than ever, business needs kind, compassionate, down to earth people like you. Think about it. You LOVE to help people and this is what business is about! You’re perfect for business.

You have to quit your job and go all in. No siree. I NEVER advise people to quit cold turkey. This is irresponsible and unrealistic. I show you a much better way where you can keep your day job and launch your business on the side. Win win!

You need lots of money to fund a business. Not these days you don’t. The diffusion of technology means that ANYONE can start a business. In-fact it’s never been easier to start your own business on a shoestring.

You have to work 24/7 to have a successful business. What if you could tailor your business around your lifestyle and work the hours you want? Ie. Pick up the kids from school, go to yoga at mid-day, and only work when you want to? It’s all possible with some smart planning (disclaimer: this doesn’t mean you don’t have to work hard, any business needs your effort).

There are so many internet scams, how do I know who to trust to help me with my business? You’re right, there are some really shady, unethical people online these days. It makes me sick to my stomach. So please be sure to carefully check out anyone you want to work with for their credentials (look for case studies and check that they have actually achieved what you want to achieve), go to their website and get a feel for them. Avoid anyone who promises a quick fix or something too good to be true. Also tune into your gut. I usually get a sick feeling if someone is dishonest or a bit untrustworthy.

Once you crack the business sweetspot, life get’s pretty amazing, I can tell you…

Everything I’ve learned on my journey has seen me:


  • ++ Earn $600k revenue in passive income one year
  • ++ Get FREE Business class flights from Australia to Europe for me and my family
  • ++ Genuinely help thousands of people from more than 73 different countries worldwide
  • ++ Savour that feeling of deep inner fulfilment from knowing that I’m living up to my highest potential – I’m doing what I’m meant to be doing

Because let’s face it, it’s not all about the $$​

For me it’s not anyway. And if you’re in my world it’s not for you either (if you only care about money, kindly leave my world).


Hand on heart, starting your own business can be one of the most fulfilling, exhilarating rides of your life! It’s not all easy, I won’t lie to you, but it’s one hell of a ride. And when you come out the other side a fully-fledged entrepreneur, you’ll feel invincible.


You’ll have a genuine reason to get out of bed in the morning (other than your alarm clock!).


You’ll feel more excited about life than you have in years!


And you’ll feel at peace, knowing that you finally stepped up and did it. After all those years, you finally did it. Your life’s not been wasted on the treadmill because you did something about it and followed your dreams.



1.1 Business Mentoring

With Zoe B

Career to entrepreneur is an exclusive 6 month, 1.1 private mentoring program designed for concious, soul-led professionals who are ready to stop talking about starting a business and actually go do it.

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Zoe has been featured in

Imagine having someone who has your back 24/7 for 6 whole months

No more trying to work it out on your own, floundering from forbes article to article…reading biz books and not implementing anything. I know. I get it, there’s always a reason to put it off until next year. But that’s the difference you see. You know those people who actually go out there and launch businesses (the ones you secretly admire on your phone on your daily commute into the office), THEY are the ones who don’t put it off. They are the ones who say. You know what, enough is enough. It’s time. It’s now or never. How do I know? Because I was once one of those people

I remember back when I worked in corporate advertising…

UGH the monotony was life-draining! Another day, another dollar. Lining the pockets of the huge corporates. Sure some days the work was interesting, but there was a part of me that knew this wasn’t where I was supposed to be. I had more to offer. And so I knew there and then that I had to pivot, I had to go out on my own and at least try.

At the beginning I thought I knew it all…

Naively, I thought I could work everything out on my own. I figured ‘if they can do it, so can I.’

I kind of did OK. I got 10,000 onto my blog pretty quick (in about a year), but my first product launch….mmmmm not so good. I sold 2x $50 products. I’d worked for months and months and just got crickets.

Since then I’ve worked out what I did wrong, how I could have easily avoided that failure and what needs to be done to launch a product that people actually want. In-fact I created a systematic process for it.


This is what I take people through in a private, personalised way in my 1.1 business mentoring program: From career to entrepreneur. Because let’s face it, if you were really going to start a successful business, you would have done it by now.

Career to Entrepreneur is the perfect cocktail of personal development, business strategy and mindset work

Not only will you launch a profitable biz idea within 6 months, you’ll also transform from a cog in the corporate wheel into a real-life entrepreneur! No more ‘talking’ about starting a business…no more pretending that one day you’ll do it. You’ll actually be able to tell people that ‘hey, I launched my business last week’. How cool is that?! Less dreaming, more action!

Here’s what’s covered in this exclusive, 6 month private mentoring opportunity:

Monthly private 1.1 coaching sessions designed specifically for you!

Each month we’ll meet on skype to plan and launch your business. In these sessions we’ll follow the program format below, but you’ll also get the chance to bounce ideas off me, ask Qs and work on any roadblocks that come up (motivation, mindset, ANYTHING AT ALL).


I’m personally on call for you for an entire 6 months! Seriously, I’m here for you. If you have a quick question you can email me ANY TIME. You can also PM me on facebook too. You’re never alone during this program. I’m with you every step of the way.

Month 1:

  • ==> The strategic framework for finding & validating new business ideas
  • ==> How to find business ideas based on your passions (that people will pay for!)
  • ==> Access to 50 high paying business ideas
  • ==> Tools to assess your personality type, strengths & character traits so you don’t choose the wrong business model for your natural temperament
  • ==> Lifestyle planning – how to plan your business strategy around your dream lifestyle
  • ==> The Art of meaning & fulfilment – how to ensure your business idea lights you up and feeds your soul

Month 2:
Choosing your idea

  • ==> How to know which of your business ideas has the most legs
  • ==> How to be 100% sure people will want what you’re selling
  • ==> Why you should ignore all the business advice you’ve gotten so far and how it’s actually sabotaging your attempts at launching a successful business
  • ==> Selecting a business model that will cover your financial needs
  • ==> How to conduct a competitor & market analysis to inform your ‘NO FAIL’ business strategy

Month 3:
Strategic Positioning

  • ==> A simple marketing process that will inform every single word you ever write about your business in the future (the secret sales sauce!)
  • ==> Why successful entrepreneurs don’t just focus on getting their product to market and what they really focus on to set themselves up for long term success
  • ==> We work together to create your MVPO (minimum viable product offering), price it & define the features and benefits that will leave your customers coming back for more

Month 4: Beta Testing & Product Validation

  • ==> How to Beta – test your business idea so you don’t waste tonnes of money, time and energy pursuing something people don’t even want
  • ==> The business validation loop – together we evolve your business offering and make the essential tweaks that will make or break your launch
  • ==> How to know for sure if your business offering really works or if you should go back to the drawing board

career change for smart concious women

Month 5:
Building Credibility

  • ==> Figuring out which online platform will work best for your business
  • ==> How to build up a database of raving fans ready to buy your business offering (before you have even launched it)
  • ==> How to position yourself as an experienced expert in your area of business before you officially launch

Month 6: Launch Time!

  • ==> Officially launching your business woohoo!
  • ==> Making your first $$$$s from your business
  • ==> How entrepreneurs think! The secret mindset shifts you need to make it in the long run as an entrepreneur
  • ==> Designing your exit plan from corporate to entrepreneur!

Plus get these BONUSES when you join …

Mindset & NLP Coaching

  • Tailored Mindset work so you overcome any roadblocks you encounter in the 6 months. Plus private NLP Coaching to fine tune your attitude for success (as used by Barack Obama, Tony Robbins, Oprah and pretty much anyone who’s uber successful)

Motivation Mentoring

  • 1.1 Motivation / Confidence coaching to eliminate your inner critic and any internal resistance around taking the leap

Private Facebook Mastermind

  • Lifetime access to my private mastermind group where you can continue to ask me questions even after the program has finished


  • Access to the inner workings of Zoe B’s business. ASK ME ANYTHING (no topic off bounds)

Suppliers black book

  • All the details of my private suppliers, contractors, tech secrets

Online Trainings

  • Full access to my globally recognised, flagship online program:  ‘Find a New Career in 30 Days’  (& all bonuses)

Plus never before released insights into my own business successes:​

++ How I got Arianna Huffington to invite me to be a writer for Huff Post


++ The exact marketing funnel I created to automate $600,000 in sales in one year (while I lay in bed pregnant with morning sickness)


++ How I launched my career coaching business with no experience and only $1000 to invest


++ The recurring mindset concepts I’ve used throughout my entrepreneurial journey to build a globally successful business with students in 73 countries worldwide


Launch your dream business like these students…

After 15 years in Accounting Felicity decided it was time for a change. She quickly realised that variety was really important for her and she chose to drop down to a part time Accounting role so that she could pursue her dream of launching a start up travel business on the side.

Felicity R
Travel Business
Wiebke was a successful management consultant. After just a few weeks, she became crystal clear that Yoga teaching was her core passion. She completed her teacher training, opened her own Yoga studio and now teaches students all over Sydney.

Wiebke Q
Yoga Instructor
Joanna was an executive assistant working for a large corporate company. More than anything she really wanted the freedom to work more flexible hours doing something she was really passionate about. Joanna is currently transitioning out of her corporate role as she starts to build her dream raw food events & coaching business.

Joanna J
Raw Foods Business

Career to Entrepreneur mentoring is for you if you’ve been thinking about starting your own business for a while now, but need some help and personalised guidance to actually make it happen in 2019.

With 6 whole months of personalised support and handholding ~ it’s a complete no brainer!

With this premium mentoring opportunity, I’m on hand for you, and checking in with you each fortnight to make sure you stay focussed. I even give you 24/7 access to my personal email address so you can flick me quick Qs when you need to.

This 1.1mentoring program works because I’m literally there for you to guide you through the entire process of figuring out which business to pursue and then actually getting it off the ground in just 6 months (no more wondering if you’ve picked the right idea or getting distracted and stuck in your J.O.B for another few years, it’s time to make it HAPPEN).

This program means you don’t need to put yourself under pressure by quitting your job and throwing yourself in the deep end because we do all of this alongside your existing J.O.B. We make the transition as easy & stress-free as possible!

Congratulations – you’ve been personally invited by Zoe B to join the program

Secure your place

Pay in full – Save $1000

Payment Plan Options

Got questions? Email:


10 places only. Enrollment closes February 2018

Join my inspiring community of gorgeous, kind-hearted clients from all over the world…

Don’t just take my word for it, hear directly from these beautiful souls who worked with me to set up their businesses…


I felt I was lost at sea , having quit my secure job to set up my own PR business whilst trying to raise a young family. I floundered and couldn’t find my passion. Something was missing and I decided to look at how I could change my career. By the end of the programme I was setting dates and putting together real life timetables. It’s happening and I feel ecstatic and privileged to have been able to work through the programme with Zoe. My old career was PR. My new business is a writer, blogger, Ted Speaker and published author helping to take the stigma out of death and grief.
It’s ok to invest in yourself. Think of it as a holiday for your head and your heart ❤️.

I was specifically looking for a personal coach, I knew I needed guidance and support and most of all accountability that I wouldn’t have been able to get from an online program alone. Plus I also knew that I would want to ask questions and challenge certain ideas that I needed clarity on. Thankfully Zoe was open to including me in her mentoring program.
I would (and will) definitely recommend this program to others. I think there is so much material out there on how to choose a business, but this program is really good for consolidating all that information, eliminating the fluff and focusing on the important bits. It guides you on a path that will at times push you out of your comfort zone (which is necessary!) but also leads you to a logical conclusion about what you need to do, comfortable in the knowledge that you’ve done the right kind of work to come to the decision that’s right for you.
I definitely feel like it was worth the investment.

Wow I can’t even believe how many feelings, thoughts and experiences I have been through. I am very grateful to you, for the wisdom and love you put into your work. It was not easy to get out of my comfort zone, but inside of me this voice kept on telling me this was the right thing to do. 2017 is the year I start my business as an Ayurveda practitioner!

Don’t put it off another year!

Take action now with private 1.1 Business Mentoring.

Enrollment by invitation only.

Pay In Full – Save $1000

Payment Plan Options

Got questions? Email:


10 places only. Enrollment closes February 2018

Is Career to Entrepreneur right for you?

I’m extremely selective about who I allow into my 1.1 programs. Due to the hands-on nature of this work, I can only take on a small number of people each year. I only want to work with kind, compassionate people who are committed to taking action and making a difference in the world. If that’s not you then we should part ways now.


Please read this carefully to see if we’re the right fit for each other:


This is not right for you if:

  • You want to earn 7 figures in 5 minutes (well you know what I mean, the get rich quick thing)
  • You’re a complainer or naysayer and critique everything
  • Your main motivator is money
  • You’re not willing to learn new things
  • You’re just dabbling in starting your own business and aren’t sure if you’re ready to commit
  • You want to start a brick & mortar business


This is right for you if:

++ You’re optimistic, kind-hearted and down to earth! Yes! We’re gonna get along nicely my friend 🙂

  • ++ You’re open minded, conscious and want to make a difference with your business
  • ++ You’ve got some vague business ideas already but have no idea which one to pursue
  • ++ You need the accountability and support to get focussed and serious about one of your ideas
  • ++ You want to get schooled up on what you need to do to launch a business and plan your transition out of corporate
  • ++ You love to help people and want a business where you can give back
  • ++ You’re ready to invest in this transition and yourself
  • ++ In 6 months you want to have figured out YOUR PERFECT business, have it set up on a small scale and be actually making money! (all without sacrificing your current salary, job & lifestyle)

Typically, these are the type of businesses I help to start:

  • ++ Consulting
  • ++ Coaching
  • ++ Mentoring
  • ++ Service businesses of any kind (e.g. photographers, language teachers, wedding planners)
  • ++ Retreats / Events
  • ++ Online businesses / e-learning
  • ++ Online course/education businesses
  • ++ Information product businesses
  • ++ Authors
  • ++ Bloggers
  • ++ Influencers (Instagram etc)
  • ++ Therapists
  • ++ Healers
  • ++ Health & Wellbeing practitioners (massage, reiki, essential oils etc)

Loving words from beautiful souls who took the leap of faith to work with me..

My old career as a Customer Development Manager with Heineken UK is currently supporting my transition to own my own online swimwear business.
The one to one time with Zoe was so positive and inspiring but really subtle in the way she gets you to take action that is led by you so you take ownership. Kind of Jedi mind tricks!
I would definitely recommend this program to others. There are many people I talk to who like the idea of wanting to do something but don’t take the steps, this course supports you to make this decision.

Paula M
Swimwear Label
Before the program, I was really lost and I didn’t know what to do with my life. I still hesitate sometimes but my fear and insecurities went away because I know that I don’t have anything to lose. It is a hard and rough process to find your passion in life but it is not impossible. Having Zoe’s guide was really helpful to go through that process smoothly.
I worked in customer service, marketing and sales but now I’ve launched my own business as an online Spanish teacher.

Spanish Teacher
To me, Zoe had something other “business & career coaches” didn’t have – experience in a high demanding corporate role, a like mindness in healthy lifestyles (yoga & meditation) and a solid program she was able to share with me from the initial consultation which was supported by a process.
I can not explain the shift in my mindset except to say I have NEVER been more CONTENT or HAPPIER in myself.
Since working with Zoe, I’ve gone from being a Police Office to a Wellness Coach and I love it!

Wellness Coach


How much time will this program take?

You’ll need to allow 1 hour per month for your coaching call with Zoe. Plus, you’ll need time to put into action what’s discussed on your calls, roughly 2-4 hours per week. Some weeks will be busier than others, but you can plan the program around whatever you already have on in your life. You choose when you work on your business!

I’ve tried to start a business before and I didn’t really get anywhere. How do I know this will work for me?

The major difference with this program is that you get 1.1 support. You literally have someone on call for you for 6 months. This means there’s no escape. You don’t have the option to get distracted because I’m there checking in with you each fortnight. Also ~ most people aren’t aware, but there’s a definite process to ‘starting a business’  and I share with you exactly how to do this. If you’ve not got any business ideas off the ground before, it’s likely that you’ve not used a solid, strategic process.

Do I have to quit my job?

Hell NO! We do everything alongside your current job. This means you get to keep your sanity and your monthly paycheck while we set everything up. I love this approach because it means there’s NO PRESSURE. It means you get the best of both worlds – the security of your job & a regular income and the excitement of starting your own business on the side. At the end of the program we’ll create a transition plan around how you move from your job into your business.

What type of businesses is this for?

Typically I help people set up service based businesses that allow them to express their passions while helping people in some way. Here are some examples of the types of businesses I’ve helped people with before: coaching, consulting, events, teaching (yoga, meditation etc), retreats, healing, health & wellness practitioners, blogging, online influencers, writing/authors, freelance services, online products & programs, therapists,

When does enrolment close?

There are 10 places available and enrollment closes on 29 February 2019. Places will be filled on a first come, first served basis. I currently have no plans to offer this mentoring program again in the future.

Is there any digital training with this program?

Absolutely. You get full access to my flagship ‘Find a New Career in 30 Days’ online program including all bonuses. Most of the work we do together will be in-person, during our calls and over email, but I do also guide you to watch video trainings at different points throughout the process.

Plus I record all of our coaching calls so you can go back and listen to our discussions as many times as you need.


How is this program different to other business coaching programs?

Here’s the thing, I don’t help people to start any old business. I help them start a meaningful business with purpose. Business is not just about the money for me, it’s about how it can provide you with deep inner fulfillment and contribute to the world at the same time. You have something special to give to the world. You’re here for a reason. Business is just the vehicle to help you express it.

Which decision will you take?

It’s not that the desire isn’t there.


I mean, everyone wants to be an entrepreneur these days right? It’s just that some of us make it, others don’t.


And the one thing I’ve noticed, is that the ones who do make it, are the ones who are willing to be decisive. Because let’s face it, no decision is still a decision isn’t it?


No decision is actually saying YES to everything exactly as it is (including staying stuck in the wrong job for another few years).


No decision is saying YES to a life of mediocrity and working just to pay the bills.


No decision is saying YES to a life of wasted potential  and forgotten dreams.


Isn’t it time things changed?


The Career to Entrepreneur program is offering you a way out.


You don’t have to risk everything.


You don’t have to quit your job.


We do everything on the side.


Minumum stress, maximum fun.


All you need to do is decide (before enrolment closes).


Come on, let’s do this together.


It’s time (and Oprah would be proud)

Actually start your business in the next 6 months!

You’ve been personally invited by Zoe B to join the program! Take action now.

Pay in Full – Save $1000

Payment Plan Options

10 places only. Enrollment closes February 2018

Got questions? Email:

Who is Zoe B?

Zoe B is a globally recognised career change specialist and the founder of Simple Life Strategies, an online education company that helps people looking for a greater sense of meaning and fulfilment from their work.


Zoe has helped thousands of people from over 73 countries worldwide to achieve their dreams by creating a business or new career that truly aligns with who they are. Her coaching & programs help conscious, kind, optimistic people to not only generate the financial freedom they desire BUT also create a lifestyle that provides more meaning and fulfilment to them.


Zoe is a regular contributor to mindbodygreen, LifeHack, MiNDFOOD, and was personally invited by Arianna Huffington to write about career change for The Huffington Post


You can join over 100,000 of Zoe’s followers on Facebook here:



Or catch her over on her website/blog here: www.simplelifestrategies.com

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